Why Responsive Web Design is Important


As smartphone as well as tablet adoption swiftly increases, so does the importance of mobile friendly websites. If SEO is a main factor of your digital marketing strategy, getting a mobile–friendly website continues to be vital.

The dispute between if you would like to select a responsive website or perhaps a separate mobile website is a really argued topic. Having said that, you should know that that both alternatives have their advantages and disadvantages.

The choice that is most beneficial for your business depends on several factors, for example the purpose of the website, the designated target market, and whether SEO is a consideration.

If SEO is a consideration, listed below are three main reasons why responsive web design is the ideal choice for your mobile SEO strategy.

A Responsive Site is Recommended by Google

Google explains that responsive web design is its suggested mobile configuration, and perhaps even goes as much as in referring to responsive web design as the industry best practice.

For the reason that responsive design websites have just one URL as well as having the same HTML, no matter what device, making it easier and a lot more efficient for Google to crawl, index, as well as organize content. Contrast this along with a other mobile site which could have a different URL as well as different HTML in comparison with its desktop counterpart, that requires Google to crawl and certainly index several versions of the very same site.

Only One Site in Different Devices

Essentially the most appealing elements of responsive web design is the idea that a responsive website can offer a great user-experience across numerous devices as well as screen sizes. It is really an essential characteristic, because it is not possible to anticipate all the devices and screen sizes visitors will use to get into your site. A site that works well despite of these variables will offer a greater and more consistent user-experience than a separate mobile site that is made for a particular device and screen size.

Let’s consider the following example. A certain person looks for a product on their smartphone during the lunch break while at work. They discover a website which has the product they’re in search of, and decide to go on researching this product within the same site once they get home. Except, once they get home, they are able to use their desktop instead of their smartphone.

Easy to Manage

Having a different desktop as well as mobile website demands getting separate SEO campaigns. Running one site as well as one SEO campaign is way less complex than managing two sites as well as two SEO campaigns. This can be a key benefit a responsive website has over a separate mobile website.

With that being said, there will be benefits to obtaining a mobile-specific SEO strategy, which can include optimizing for keywords that are most probably searched when a certain person is on their smartphone.



How does Google website evaluation works?


We are always talking about doing SEO for our website, but how does the Google evaluate our site? Below is a video for you to understand the process easily. It explains how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc.

Web Designing is SEO

Website structure

Website structureSearch Engine Optimization and Web Designing have got to go with each other. Many web designers nowadays are in fact incorporating SEO within the web design process. Having said that, many companies are not aware of the importance of the role SEO contributes within your website design, and basically disregard the value SEO could give their website whilst in the designing stages.

It will become better to generate traffic towards the site if it posseses an SEO friendly web design. For instance, numerous technologies generate a site look “cool” but happen to be not search engine friendly. When your website design uses several of these technologies, you could possibly either be blocking or perhaps even slowing down a search engine when it attempts to access the content from the website. In case a search engine won’t be able to efficiently and easily get access to content on your website, it is less likely to rank high in search results. Using SEO best methods in your website will go beyond just content and linking. It is required to occur with technology decisions, site architecture, navigation and a lot more. And this is now where SEO can play an important role in your website design.

The content of the page is likewise a vital attribute of SEO. Before getting the website all set, the web designer need to have an idea of what the site is about. As soon as the designer has identified this, he/she can create a list of keywords that users could possibly look for to get important information that’s there on the website. Putting the ideal number of keywords on the page meaningfully can certainly help the page rank better in search results. If keywords are included to the content as the web page is being created, and then it will save money and certainly time, as you probably avoid having to go back to a presently generated web page and make changes to the content for SEO reasons.

SEO is as vital to developing a website as the design itself. When the website is designed keeping SEO in mind, then a page will begin ranking from the moment in time of its occurrence and is going to attract visitors from search engines. If SEO were integrated from the web design stage, you would certainly be paying less time and cash in undoing what is actually done and incorporating newer search engine friendly things to get your page ranking.